With a few rare locations, people don’t just play coin-op games for the heck of it. Between consumer video games, home recreation options and free entertainment in locations like televisions and radios, it can be hard to make a profit.
However, here are five quick, nearly free, things you can do to nearly instantly improve your cash box.
1. Create a Challenge
2. Educate Your Staff (and location staff!)
3. Educate Your Players
4. Create a Mailing List
5. The Media Can Be Your Friends!
Create a Challenge:
In the good ole’ days, people fought furiously for the top spot in the high-scores table on video games. Today however people need something more - for video, pinball, pool, or darts. Promotions as simple as offering free movie tickets, a steak dinner or even a tee-shirt can be the difference between an empty cashbox and a full one. The best part is that often you can find sponsors to provide the items in exchange for being promoted in your locations.
Educate Your Staff (and location staff!):
Your staff as well as those in locations should be knowledgeable about the games. This will help when interested players might have a question about how to play or if the game is “good” or “fun.” Having a staff member there able to say, “yeah, it is a great game, let me show you how to play it!” can turn someone interested in playing into someone who can’t stop!
Educate Your Players:
When you get a new game, do you just place it in the location and hope people want to play it? If you are, then you are missing out on a great promotional opportunity. Try placing posters in the bathrooms, on the front door or even tent cards on the tables.
Create a Mailing List:
People who you know already play your games are the most likely to play more of your games. Try putting together a simple email list to send out alerts about new games, challenges, events and high scores etc. Something simple like this can bring back veteran players and instantly increase the success of any promotional event, as well as driving people to play new games when they arrive at your locations.
The Media Can Be Your Friends!
Don’t forget about the power public relations. The media are always searching for story ideas and you can often piggyback on a national story by giving your local media a local angle on a larger story. For additional help on public relations efforts, please contact our parent company, marketinghelpnet.com for a free marketing consultation.
CoinOp Sports (http://www.coinopsports.com) is dedicated to helping operators and location owners promote their games to reach their maximum revenue generating potential. We don’t stop with the cashbox and neither should you. Contact CoinOp Sports today to learn how you can generate additional income through proper promotion and marketing of coin-op games that you already own! We specialize in pool, darts and video games.
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